About Project Optimal

Project Optimal – Gymwear Built Around the Optimal Mindset

Project Optimal is an independent gymwear and training-inspired streetwear brand built around the pursuit of progress. Home of the Optimal Octopus, the brand combines distinctive graphic clothing, bodybuilding culture and a recognizable training philosophy.

From graphic gym T-shirts to statement designs inspired by lifting, Project Optimal brings gym culture into everyday style.

Stay Optimal.